Your Organization's Name Here · 30 questions · about 10 minutes · anonymous
Unlocked.
Administrative Functions
This platform has three tiers: the questionnaire, open to everyone; the dashboard, which
takes the report viewer passphrase; and the builder and data console, which take the
administrator one. Either passphrase works here and opens whichever tier it belongs to.
That passphrase is not correct.
This is a front-of-house lock, not security. The questionnaire is a single HTML
file, so anyone who opens it in a text editor can read both the passphrase and any data loaded
into it. Keep confidential response files out of the copy you circulate.
Results Dashboard
The sentiment dashboard shows scored results for the whole population. Enter the passphrase
to continue.
That passphrase is not correct.
A front-of-house lock, not security — the same caveat as the administrator
passphrase, and for the same reason: there is no server behind this file to check a
credential against. What it does buy is that results shown here are already suppressed below
the minimum reportable cell, so an unlocked dashboard screen still cannot expose an
individual.
0 of 24 rated questions answered
Review Copy.
provided for review and approval. It scores your own answers locally so the scoring can
be checked, and nothing you type leaves this page. Live collection runs on the survey platform —
a file cannot receive submissions from a whole workforce.
Before You Begin
This survey is anonymous. Your name is not collected and cannot be attached to your answers.
Results are reported in groups. Any group smaller than the minimum reportable size of 5 is withheld entirely — no scores, no comment themes.
The survey takes about 10 minutes.
Scored Response
Each answered item is rescaled (v-1)/4*100. A dimension score is the mean of its answered items. Reverse-keyed items are flipped before rescaling. 'Prefer not to answer' is excluded from the mean, not treated as neutral.
Pipeline Row. This is the CSV line this response
would contribute, in the column order of the response template on the Data tab.
Survey Settings
These carry through the questionnaire, the templates and the analysis.
Appears in the masthead and on every export.
Shown in the masthead. Accepts the same placeholders as the questions —
{Worker} becomes whatever the workforce is called.
Written into the cycle column so pulses can be stacked.
Groups below this are withheld from the analysis on the Data tab and named
as withheld in the consent text.
Drives the met / below-target flag on the dashboard and the Gate 1 test in
the findings report. Set it to the figure this engagement is actually held to.
The denominator for participation. Leave blank to take it from the roster
file, which is more precise because it is per unit; a number here is the fallback when no
roster has been loaded.
On the Participation Target
No peer-reviewed study identifies an optimal response rate. The research literature
deliberately declines to set one, and it is worth knowing why before quoting a number to a
client.
Rogelberg & Stanton (2007), Organizational Research Methods 10(2),
195–209, set out the field’s position directly: the question is not what
percentage responded but whether the non-respondents differ systematically from the
respondents. A high rate does not guarantee a valid finding, and a low one does not
invalidate it. They propose assessing non-response bias rather than pointing at a
threshold.
Baruch & Holtom (2008), Human Relations 61(8), 1139–1160,
analysed 490 published survey studies covering more than 400,000 respondents. Mean
response rate for surveys of individuals: 52.7% (SD 20.4). For surveys where the
unit of analysis was the organization: 35.7% (SD 18.8). These are academic
research norms, not internal-survey norms.
Anseel, Lievens, Schollaert & Choragwicka (2010), Journal of Business and
Psychology 25(3), 335–349, analysed 2,037 surveys and found response rates vary
systematically by respondent type — lowest among executives, highest among
non-managerial employees — and by who sponsors the survey.
What this means in practice. A census employee survey carried inside an organization,
with visible leadership endorsement and time set aside to complete it, routinely reaches far
higher than the academic averages above. Targets in the 70–80% range are common in
professional practice and in scopes of services. They are contractual commitments and
quality signals, not validity thresholds derived from research, and they should be
described that way to a client.
Set the field above to whatever this engagement is held to. Treat falling short of it as a
trigger to state a caveat and examine who did not respond — which is the part the
research actually supports.
Access
Three tiers, each opening a different screen. Set a passphrase pair for this
engagement rather than shipping the same two words to every client — and read what these
locks can and cannot do before telling a client the file is protected.
Client Branding
The firm’s mark stays to the left of the title; the client’s sits to
the right of it. Two colours are enough — every other shade in the palette is derived
from them, so the tints, rules and chart ink stay in step instead of leaving a client to
specify nine values that have to agree with each other. Logos, colours and any brand font are
embedded in the file itself, so a branded copy still opens with no internet connection.
The reversed or white version from the brand book. It sits on the navy
masthead, to the right of the title.
The primary, full-colour version. Every printed page uses this
one — a browser prints without background graphics unless the reader ticks a
box, so a printed page has a white ground and a reversed lockup on it is invisible.
Read in place of the image by anyone using a screen reader. Give the
organization’s name, not the word “logo”.
The deep colour: masthead, headings, buttons, and the strong end of every
chart. It has to be dark enough to carry white text — the check below says whether it
is.
The highlight: the rule under the masthead, the active tab, and the mark
showing the current view on each chart.
Two typefaces are embedded in this file already. Anything else on this list
is a typeface the reader’s own machine supplies, so it renders only where it is
installed.
Leave this on the platform typeface unless the brand book is specific about
body text. Interface text at 13–14 px is where a display face fails first.
Optional. A .woff2, .woff, .ttf or
.otf is embedded and then offered in the lists above, so the client’s own
typeface renders on any machine. Check the licence permits redistribution before embedding
it.
What Branding Does and Does Not Change
The client’s colours carry through the platform chrome, the dashboard and the
leadership delivery build. Three things deliberately do not follow them.
The neutrals. Page, rule and body-text colours are fixed at contrast ratios that
clear WCAG AA. A brand book rarely specifies these, and tinting them is where survey
instruments become hard to read.
The attention colour. Negative movement and below-threshold marks stay in the
fixed alert colour. A client whose brand colour is red should not have every chart read as
an alarm, and one whose brand is green should not have a falling score read as good
news.
The firm’s mark. Braveheart’s lockup keeps its own colours wherever
it appears. It is the independence claim the consent text rests on, and a recoloured
version of it says the opposite.
Language and Audience
Question text is stored with placeholders rather than fixed nouns, so the same
instrument can be pointed at a city, a hospital, a hotel or a firm without anyone retyping
questions. Pick a sector to set everything at once, then adjust individual terms below.
Column names in the exports do not change — department stays
department — so data from different clients still stacks.
How the Questions Read Now
Units
The list of the questionnaire offers. This is client
data rather than wording — a sector preset changes whether the question says
“department” or “service line”, never which ones exist. One per line as
code | Label; omit the code and one is generated from the label.
19 units · the code is what goes into the
department column of every data file. Changing a code on a live engagement
orphans any data already collected under the old one, so fix the list before fielding.
Question Bank
Tick an item to put it on the survey. The questionnaire, the progress counter, the
scoring, the response template and the analysis all follow this selection — nothing has to
be kept in step by hand. Every section also takes questions the client writes: a client question
is asked, scored, exported and reported exactly like a bank question, and its column code is
checked here rather than discovered to clash after the survey has been fielded.
Templates
Both templates are generated from the survey as you have built it, so the columns
always match the questions being asked. Rebuild the survey and the templates change with it.
Response Template
One row per respondent. Rated items take 1–5 or
blank for “prefer not to answer”. Multi-select answers are separated by
semicolons. Two example rows are included — delete them before loading real data.
Benchmark Template
Peer medians per dimension, peer organizations, and the peer quartile band —
the only figures on the dashboard that cannot come from your own responses. Leave a
value blank and that mark simply stays off the chart.
Roster Template
Load Data
Files are read in the browser. Nothing is uploaded, and nothing is kept when you
close the page.
Response File — drop a CSV here, or click to choose one. no response rows loaded
Roster File — drop a CSV here, or click to choose one. no roster rows loaded
Benchmark File — drop a CSV here, or click to choose one. no benchmark file loaded
Map the Export Columns
This file’s headers do not match the response template, which is normal
— survey platforms export question text rather than item codes. Each expected column is
matched to a detected one below. Check the matches before applying.
Deliver to Leadership
Writes a standalone dashboard file for the client — the same dashboard,
carrying aggregated and already-suppressed cells and nothing else. Withheld values are not
written into the file, so it cannot disclose them to anyone who opens it in a text editor. No
respondent-level row and no verbatim comment is present. It opens in any browser offline and is
safe to email or archive.
Data Quality
Three checks on the response file, reported rather than applied. Every one of
them has a false-positive story — a crew whose experience really is uniform will
straight-line honestly, and a deliberately blank demographic block is the consent promise
working. So nothing is dropped unless you say so, and if you do, the figure that leaves the
firm has to say so too.
Key Drivers
Which dimensions move together with one chosen outcome, and how much of what
can be explained each one accounts for. Run on the whole population: the model needs every
response it can get, and a driver model fitted to a single
would both break the minimum-cell rule and fit noise.
Analysis
Dimension means across everything loaded, plus any responses entered on the Survey
tab. Groups below the minimum cell of 5 are withheld.
Braveheart Consultants ·
· instrument version 3.1, built 2026-09-13.
Prepared for review and approval.